CCS first partnered with Arkansas Children’s Foundation to conduct a feasibility study to test the organization’s fundraising capacity in the Northwest region of the state and build the blueprint for a capital campaign to construct a new hospital. The Campaign for a Healthier Tomorrow has raised more than $274.9 million on its $250 million goal. Many of these campaign gifts are the largest received by Arkansas Children’s Foundation in its history, including gifts of $8 million, $10 million, and $15 million. CCS’s data-driven campaign approach enabled Arkansas Children’s Foundation to effectively prioritize the best donors to cultivate for the campaign and long-term fundraising. Our predictive modeling analysis surfaced prospects that went on to give eight six-figure gifts. Prior to the analysis, three of those now six-figure donors had given $1,500 or less.
As a result of this building campaign, Arkansas Children’s Northwest opened in 2018 on a 37-acre campus and now serves as a health and wellness destination for the more than 200,000 children that live in the region. And, the Campaign for a Healthier Tomorrow helped realize a vision of providing care close to home in Northwest Arkansas.
