Missouri

Spotlight on St. Louis

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Missouri

STATEWIDE DATA

6.2M

Population

2.6M

Households

39.3

Median Age

$68,545

Median Household Income

44,000+

Nonprofit Organizations

694,000+

People Employed by Nonprofits

$110B

Total Nonprofit
Revenue

$221B

Total Nonprofit Assets

$3B+

Total Individual Charitable Contributions

$3,060

Average Individual Charitable Contribution

_{^{Sources: Cause IQ, www.causeiq.com (2024) | Census Reporter, www.censusreporter.org/ (2023) | Internal Revenue Service (IRS), SOI Tax Stats - Individual Income Tax Return (Form 1040) FY 2021}}

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St. Louis, MO

ST. LOUIS, MO-IL MSA | 2023 METROPOLITAN STATISTICAL AREA DATA

2.8M

Population

1.2M

Households

40.2

Median Age

$78,224

Median Household Income

20,300+

Nonprofit Organizations

484,000+

People Employed by Nonprofits

$72B

Total Nonprofit
Revenue

$153B

Total Nonprofit Assets

$1.8B

Total Individual Charitable Contributions

$3,393

Average Individual Charitable Contribution

_{^{Sources: Cause IQ, www.causeiq.com (2024) | Census Reporter, www.censusreporter.org/ (2023) | Internal Revenue Service (IRS), SOI Tax Stats - Individual Income Tax Return (Form 1040) FY 2021}}

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Access additional local trends and insights in the Greater St. Louis Philanthropic Landscape Report

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Case Study: Forest Park Forever

CCS conducted a resource assessment, evaluating the current volunteer and staff composition. Through strategic conversations with key stakeholders, community philanthropists, and development professionals, CCS helped design the leadership structure for the next campaign phase.

Using comprehensive data analytics and a prospect landscaping exercise, CCS identified philanthropic opportunities and created a Philanthropic Influencers list of 1,167 individuals and entities. This focused Forest Park Forever’s prospecting and volunteer recruitment efforts.

Following the assessment, Forest Park Forever received major gifts, including $20 million from Mr. and Mrs. James S. McDonnell III and $30 million from Jack C. Taylor and Family, helping exceed its $130 million goal. CCS is proud to partner with Forest Park Forever once again to support a transformational campaign.

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Case Study: The Saint Louis Zoo

CCS partnered with the Saint Louis Zoo to test case messaging, identify volunteer campaign leadership, create a top prospect list, identify new major gift prospects using predictive AI and wealth capacity, and right-size a fundraising goal. In addition, we partnered with the Zoo to augment the Development Department’s organizational chart to optimize workflow and ensure the appropriate resourcing of staff in advance of a major fundraising campaign.

The Saint Louis Zoo is ready to commence fundraising for $160 million with capital projects prioritized at WildCare Park and the Saint Louis Zoo, along with $20 million for the endowment. A comprehensive planning phase will allow for the recruitment of volunteers, campaign material development, and top prospect engagement. Projects will provide interactive experiences for children and families to learn about animals as well as create spaces dedicated to conservation breeding of some of the world’s most endangered species.

“The Saint Louis Zoo is a world-class institution with world-class leadership. The economic, environmental, community, and global impact of this campaign will be unmatched. It’s an honor to support the talented conservationists at the Saint Louis Zoo as they bring species back from the brink of extinction.”

Brooke Laskin, Senior Vice President, CCS Fundraising

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