Embracing technology like Artificial Intelligence (AI) is quickly becoming standard practice for nonprofits. The potential for nonprofits of all sizes from any sector to make data-driven decisions fueled by precise insights is within reach. Realizing the full potential of AI, though, requires a solid foundation of optimized data practices. This chapter equips organizations with practical, actionable steps to enhance data quality and strategies, and lays the groundwork for AI integration and maximized fundraising outcomes.