Donor Data, AI, & Innovation

OPPORTUNITIES FOR EFFICIENCY

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^{WHAT CHALLENGES ARE ORGANIZATIONS FACING IN LEVERAGING THEIR DONOR DATA?}

Majority (54%) of Organizations Report Messy Data As The Top Challenge for Leveraging Donor Data

While most organizations report that their fundraising staff is knowledgeable about data-driven decision-making and CRM/database use, many still face challenges with inaccurate or incomplete data. More than half (54%) of organization reported that inaccurate or incomplete data are key challenges to leveraging donor data. Similarly, 55% of organizations struggle to determine which analyses to conduct or face challenges due to insufficient training in data analysis. Addressing these challenges is key to maximizing fundraising effectiveness and donor engagement.

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93%

of fundraising staff
is knowledgeable
about data-driven
decision-making and
CRM/database use

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Modern AI lowers barriers with easy-to-use interfaces, while traditional AI relies on data and expertise. The former enhances engagement and retention; the latter drives revenue and optimizes resources. Using both provides effortless AI-driven interactions while retaining the depth of AI-powered insights. To stay ahead, we must embrace both and keep learning.

^{ASHUTOSH NANDESHWAR | EVP DATA SCIENCE & ANALYTICS, CCS FUNDRAISING}

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^{HOW ARE ORGANIZATIONS USING AI TO ENHANCE THEIR FUNDRAISING EFFORTS?}

Nearly One-Third (31%) of Organizations Leveraging AI Report Improved Donor Engagement and Targeted Fundraising

While 47% of survey respondents have not yet responded to AI, two-thirds (61%) of organizations report their fundraising staff has at least some knowledge of AI technologies. Among those utilizing data and AI, personalized donor engagement stands out as the key benefit—a central strategy for many organizations. Nearly one-third (31%) have achieved enhanced personalization of communications and improved campaign targeting through the use of AI, with many also noting advancements in operational efficiency.

While fewer organizations have adopted advanced AI applications like task automation (9%) or predictive analytics (9%), AI's growing potential to transform fundraising strategies highlights its critical role in helping nonprofits improve efficiency, engagement, and competitiveness.

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^{HAVE ORGANIZATIONS ACHIEVED WITH AI TECHNOLOGY?}

AI Technology Drives Targeted Engagement and Streamlined Operations

What Outcomes Have Organizations Achieved By Leveraging AI Technology? (Percent of Respondents)

19%

Enhanced personalized donor engagement

18%

Streamlined fundraising operations

11%

More effective campaign targeting

Explore the AI in Fundraising Paper