INTRODUCTION

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2023 Fundraising Trends

Initial estimates found that US charitable giving reached $499.33 billion in 2022, setting the stage for fundraisers to continue innovating in their approach to reaching donors in 2023. Despite challenges such as economic fluctuations and post-pandemic readjustments, philanthropy remains resilient, as donors have shown time and again.

In a dynamic philanthropic landscape, this 3rd edition of the CCS Fundraising Philanthropy Pulse report serves as a guide for fundraisers, offering insights into the modern strategies nonprofits employ for development and highlighting avenues for fundraising success.

The Philanthropy Pulse provides a window into the fundraising practices of over 600 organizations, based on data collected via an online survey commissioned by CCS between October 9 and November 19, 2023. This sample reflects a wide array of nonprofit sectors, sizes, and geographic locations.

EXPLORE DATA FOR YOUR SECTOR

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Executive Summary

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^{WHO TOOK THE 2024 CCS FUNDRAISING}^{PHILANTHROPY PULSE}^SURVEY?

The majority of survey participants, spanning a variety of sectors and global locations, serve in a fundraising role.

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^{WHO TOOK THE 2024 CCS FUNDRAISING}^{PHILANTHROPY PULSE}^SURVEY?

Survey participants represented organizations of all budgets, size, and type, and 57% reported revenue increases compared to their prior fiscal year.

49%

of all organizations are currently

engaged in or planning for a campaign.

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^{CCS FUNDRAISING KEY INSIGHT}

While fundraising revenue grew across the board, organizations with larger fundraising budgets saw better revenue performance* than their peers.

_{^{*Performance = revenue growth of more than 10%}}

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